Big year for smart sellers - two new concepts will be launched in 2024

smartseller is the joint venture between Heinemann Bros. and casualfood. The company combines travel retail with food & beverage and convenience at small and medium-sized airports. This year, the company is launching two new concepts.

New "Little" retail concept: smartseller has launched a new retail concept called "Little" to improve the airport experience for travelers. With "Little Slovenia", the concept has now been implemented for the first time at Ljubljana Airport. Little Slovenia is located in the waiting hall of the non-Schengen area and covers various passenger needs, including a range of food and beverages, a duty-free assortment and local souvenirs. The bar with a spacious seating area offers space for relaxed quality time before boarding. The design of Little Slovenia reflects a modern interpretation of the country: with wooden elements and a touch of greenery, it creates a warm and inviting atmosphere for passengers.

The new Smartseller concept thus manifests itself in Little Slovenia: it is specially designed for the core areas of travel retail such as duty free, food & beverage, convenience and book & press in smaller areas of 50 - 200 m2. The concept has a modular structure and can be implemented in almost any terminal infrastructure without any structural alterations. Airports can therefore integrate the concept quickly and easily. A key element is the reference to the local environment. Thanks to its hybrid design, the concept appeals to different target groups: Business and frequent travelers will feel just as comfortable here as first-time and occasional travelers and families.

On the occasion of the opening, smartseller Managing Director Karl Niendorf said: "There is often room for an appealing retail concept, especially at the gate. Before boarding, travelers are relaxed and open to offers that suit this moment. The Little concept was developed specifically for this gap. We are delighted to have implemented it for the first time together with our partners from Fraport Slovenija, the operator of Ljubljana Airport. Other airports will follow".

Urška Binter , Head of Commercial at Ljubljana Airport , adds: "The innovative concept fits seamlessly into our departure area and is already one of the highlights for non-Schengen passengers. We are proud to implement this project together with smartseller and thus shape the future of retail and gastronomy at Ljubljana Airport and continuously improve the travel experience."

All Yours becomes You Are Here: The previous All Yours brand is being renamed You Are Here. "We have sharpened the concept, so a rebranding and a new name are the logical consequence," says Karl Niendorf. You are here will be the brand under which smartseller will offer added value for regional airports by combining travel retail, food & beverage and convenience. The travel experience will be even more tailored to the location and the reason for traveling. The entire rebranding will be completed in winter 2024. At Albrecht Dürer Airport Nuremberg, travelers can already get an impression of the look and feel of You Are Here: The first part of the 250 square meter store was recently opened under the new You Are Here brand. Further renovations are to follow - creating a total area of 1,200 square meters. The strong regional connection to Nuremberg and the Franconian region will of course remain, which is also reflected in the culinary offering. The All Yours space in Ljubljana will also be renamed You Are Here.